Lindt & Sprüngli Global Travel Retail has showcased its latest product innovations and key offerings at the recent TFWA Exhibition in Cannes.
At the show, the Swiss chocolatier also outlined its focus areas for continued growth after what it describes as a record-breaking year.
Building on the growth drivers identified in its category vision, Lindt GTR leverages its portfolio of popular brands and the high penetration and conversion rates of confectionery to drive category growth through several strategic initiatives.
A key focus for 2025 is sense of place, with souvenir gifting serving as a crucial component to encourage higher spending among travel retail consumers.
The company looks at introducing destination-themed sleeves for its popular products, such as Lindor, Napolitains, Swiss Masterpieces and Lindt Gold and Silver Tablets. These gifting options are designed to create an engaging shopping environment with a simple yet premium way to evoke a sense of place into confectionery offers, making them more appealing.
An extensive selection of destination-specific products, highlighting local landmarks and cultural attractions, will increase relevance and support a large-scale roll-out, the company noted.
With ‘Taste Discoveries’ one of the key growth pillars of its category vision, Lindt is maximising its potential for flavour innovation with the release of limited-edition Salted Caramel variations of Lindor and Napolitains.
Lindor Tube 387g and Napolitains Carrier Box with Salted Caramel 500g are two travel retail-exclusive SKUs catering to the broad appeal of this flavour among shoppers from various nationalities, notably Indian, British, American, Saudi Arabian, German and Spanish.
Following its ‘Be Seen’ growth strategy, Lindt GTR shared details with partners about its highly ambitious visibility programme, focusing on enhancing the brand’s presence and exposure through a combination of year-round high-profile promotions and point-of-sale concepts, as well as seasonal platforms tailored to holidays and gifting occasions.
Lindt also underlined its plan to invest heavily in these projects to boost customer engagement and create impactful and standout activations in the confectionery category.
While highlighting the Lindor range, including various seasonal exclusive formats, the Swiss chocolatier also rolled out a ‘Spin & Win’ concept for Napolitains Carrier Box and engagement mechanics for Captain Cocoa & Captain Skyla.
In addition, Lindt has unveiled a series of format innovations aimed at increasing basket size and addressing consumer demand for both sharing and self-consumption.
Within the ‘Recharge’ pillar, Lindt has introduced multipacks of Lindt Gold & Silver (3 x 300g), Lindt Excellence (4 x 100g) and Lindt Swiss Classic (5 x 100g).
To drive incremental sales through grab-and-go till purchases, Lindt has unveiled two new bite-sized offerings: the Lindor Trio Pack (37g) and Nocciolatte Milk (35g). These products are among the top three choices for on-the-go consumption and tap into the opportunity around self-consumption, which accounts for 33% of confectionery’s largest-value growth pillar.
Lindt & Sprüngli Global Travel Retail Head Peter Zehnder said: “Powered by a laser focus on our key growth pillars, I’m confident that TFWA Conference & Exhibition saw us deliver a clear roadmap for growth in 2025 and present a wealth of investments and innovations that will help our retail partners capitalise on the premium confectionery opportunity.
“Our strategy is to leverage our iconic brands to drive visibility for confectionery and tap into chocolate’s universal appeal to meet the need states of shoppers looking to snack, gift and share. Together with our partners we are fully committed to making this a reality and elevating the confectionery experience in travel retail.” ✈
