 |
UK. Links of London, the UK luxury jewellery brand, has teamed up with Cathay Pacific Airways to launch a selection of diamond jewellery and watches in the Hong Kong carrier’s upscale “Beyond Duty Free” inflight programme this October.
Prompted by the success of its signature piece, the Sweetie bracelet, Links of London has designed a 450-diamond encrusted women’s timepiece, with diamonds incorporated on the dial, case and around the bracelet.
Described as the VIP piece of the Sweetie watch collection, the Diamond Sweetie timepiece aims to “capture the fun and frivolous nature of Sweetie through its watch design”.
Sweetie watches are available in rose gold, black PVD and steel bracelet with white, black and pink mother-of-pearl dial.
*This year, Links of London will be making its debut at the TFWA World Exhibition under the umbrella of FFGroup. The company will present its Autumn/Winter 09/10 collection and its duty free specific and corporate assortment (Stand number: Ambassadeurs Village V2).
About Links of London
Links of London has been recognised as an innovator in the jewellery industry since it was founded in 1990. Named Jewellery Brand of the Year at the 2007 UK Jewellery Awards for the third consecutive year, Links of London has grown significantly across the globe with over 60 stores in cities including London, New York, Tokyo, Athens, Dubai and Hong Kong. With Elizabeth Galton on board as the new Creative Director since March 2008, the brand is experiencing a fresh design renaissance.
For details, contact Amy Chien at amychien@linksoflondon.hk Visit www.linksoflondon.com
