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Left: The Underberg Oktoberfest Edition celebrates the traditional German Oktoberfest beer festival; Right: The new Amarula Cream gift box contains two glasses | |
Underberg AG is preparing to unveil a raft of new liquor products at the TFWA World Exhibition in October (Stand number: Red Village K19).
Underberg, the maker of the eponymous German digestive, has unveiled an Oktoberfest Edition to celebrate the typical German tradition, the Oktoberfest. The company said it was committed to Oktoberfest beer festivals because the Underberg digestive is ideally consumed after a good meal; complements beer; and is a German premium quality product.
“The great combination of good food and German tradition creates a festive environment for Underberg,” said the firm.
Based on the increasing international popularity of German beer and pub culture, today there are more than 3,000 Oktoberfests worldwide. In 2011 Underberg participated at Oktoberfest activities in major cities such as Copenhagen, London, Stockholm and Tokyo. In 2012 the company intends to extend its brand activities around the Oktoberfest theme.
Underberg Gift Tin 2013 Limited Edition Denmark
The 2013 Underberg gift tin, which has been dedicated to Spain, South Africa and Austria in recent years, is dedicated to the kingdom of Denmark.
Four different motifs show key characters and important landmarks from the history of Denmark. They are the mermaid – Copenhagen’s landmark and symbol; the cityscape of Copenhagen characterised by the traditional harbour view on Nyhavn; the famous Tivoli; and the Amalienborg Palace, home of the Danish monarchy, as well as the moated Renaissance Egeskov Castle. In the foreground is a scene filled with traditional Danish pastries.
Also depicted on the 2013 gift tin are Bornholm, the eastern-most island of Denmark, a tourist hot-spot and a popular hiking destination. The island is also home to the Hammershus, the oldest castle ruin in Northern Europe.
Also featured is Jylland, historically also called Cimbria, the name of the peninsula that forms the mainland part of Denmark which connects Northern Europe with the rest of Scandinavia. The dramatic coastline is typical of the landscape of Denmark.
The 2013 gift tin is made from high-quality embossed metal and features seven-colour offset printing. Filled with 12 Underberg portion bottles, it is designed to be a collectors’ item and a gift.
XUXU ten
Based on the original XUXU recipe is the new XUXU ten, described as a fruity-fresh strawberry drink. It comes in a trendy red metallic aluminium bottle and it shares its golden logo with the XUXU 15%abv product. A drinking straw is attached to each bottle, which is coloured gold. The product was awarded with Gold by the World Spirits Award in Austria in 2012.
XUXU ten is based on a 50% fruit content, refined with vodka and lemon juice. The ready-to-drink 10%abv product is best enjoyed ice cold and straight from the 250ml bottle.
Tropicana do Brasil Tropical 10% Cocktail – Orange
Tropicana do Brasil Tropical 10% Cocktail РOrange is described as a fruity-fresh, tropical orange cocktail. It combines fruit juice and cacha̤a with the taste of tropical oranges and a hint of lime.
The innovative, practical and stylish yellow aluminium bottle with screw cap and drinking straw is designed to be eye-catching on the shelf and on the sales floor, the company said. The summer drink is light and fruity with only 10%abv, without colouring, sweetener or artificial flavours.
Tropicana do Brasil is enjoyed cooled or chilled, directly from the bottle or in a glass with crushed ice and garnished with a slice of orange.
PITÚ Maturidado and PITÚ Especial
PITÚ has widened its range with two cask aged products, PITÚ Maturidado (aged three years) and PITÚ
Especial (aged one year).
PITÚ Maturidado Añejo 3 Años is aged a minimum of three years and is exclusively for the on-trade. It ages in different oak casks, which leads to the golden colour and its smooth, mild taste.
PITÚ is distilled exclusively in Brazil from the juice of handpicked fresh sugar cane, which grows on Massapê soil in the province of Pernambuco in northeast Brazil. Only the best sugar cane is used and then distilled to the highest technical standards. A minimum of 5kg of cane sugar is used in each 0.7l bottle. Following careful storage and strict quality control, it is exported worldwide as the “Premium do Brasil”. PITÚ’s light and fruity taste is said to represent the Brazilian lifestyle and is known by connoisseurs as PITÚrinha.
The cask maturation gives PITÚ Maturidado its fruity-dry taste with a balanced, mild bouquet (43.5%abv).
For all other trade channels PITÚ has launched the one year aged PITÚ Especial. The minimum maturation of one year is said to give it a smooth palate. It can be enjoyed straight or as the base for a PITÚrinha. Each bottle (0.5l) is offered in a gift box.
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From left: T̼nel 14 herbal liquor; Amarula Cream; Dettling Chalet Liqueur Chocolat; Tropicana do Brasil Tropical 10% Cocktail РOrange | |||
NEW PRODUCTS
Dettling Chalet Liqueur Chocolat
Dettling, the Swiss Kirsch specialist, has introduced the new Dettling Chalet Liqueur Chocolat. This Swiss speciality is made from Swiss chocolate and refined with the top quality Dettling Kirsch (cherry brandy).
With its shiny golden bottle in the familiar Dettling shape, it is designed to be eye-catching on the shelf. Dettling Chalet Liqueur Chocolat can be drunk straight or on ice. It is also enjoyed on ice cream or in various cocktails.
Amarula Cream gift box
Amarula Cream, Africa’s most prominent spirits brand, sold in over 100 markets, won a gold medal at the 2012 International Wine & Spirits Competition.
Celebrated for its African originality, its taste is derived from the marula fruit that is indigenous to sub-Saharan Africa and grows in the wild.
Amarula was recently identified by Euromonitor as one of the world’s fastest-growing global spirits brands. To enhance its profile, the brand has recently engaged supermodel and humanitarian Alek Wek as the face of its new TV, print and digital campaign that goes live in selected international markets later this year.
Amarula Cream is now available in a gift box with two tumbler glasses. The product is said to have strong shelf standout and was developed to add value to the consumer’s purchase of the one-litre bottle.
Túnel 14 aniseed herbal liquor
Túnel 14 is described as a premium aniseed herbal liquor made with 14 aromatic herbs found in Mallorca.
The Túnel brand is the leading Hierbas in Mallorca and the Balearic Islands, with over 70% market share. Now Túnel 14 has been launched as a premium flagship product for international markets.
Túnel 14 contains 14 different herbs such as rosemary and thyme. It differentiates itself from the core range through a fresher and smoother taste. All herbs originate from the family-owned fields in Benissalem.
Túnel 14 is 100% natural and contains no colorants or preservatives. The 28%abv liquor has a warm amber colour and is presented in an eye-catching and distinctively shaped and designed 0.7l bottle.
Underberg herbal digestive
Underberg is a 165-year-old digestive made from a selection of the finest aromatic herbs from 43 countries. These valuable herbs are blended with 44%abv premium quality alcohol. Underberg is poured at a 45° degree angle, either straight from the portion bottle or served in the Underberg tall glass directly at the table. Since 1846, Underberg has been produced according to the secret Semper idem process, which is said to guarantee the same quality and effect.
Underberg is a natural product, which is said to help digestion, is free of added sugars, gluten-free and low in histamines. Underberg is available worldwide in a portion-sized bottle wrapped in straw coloured paper.
New Underberg anniversary awards for collectors
More than 10 years ago Underberg started its loyalty campaign, TOPS&MORE. Since then, consumers have been able to exchange their collected bottle tops for gifts from the Underberg Collection.
To celebrate this anniversary with its loyal collectors, Underberg AG has created a limited edition of new awards:
– A bi-colour design tall glass with green stem insert;
– A set of seven historical metal signs with seven historical Underberg advertising designs;
– A nostalgic postcard block.
The number of bottle tops sent in has risen every year, the company said. Currently, one bottle top is collected every three seconds, 24 hours a day, seven days a week. The most popular award is the original Underberg tall glass followed by the Underberg herbal truck. The company guarantee redemption of the tops until 31 December 2018.
*At the 2012 TFWA World Exhibition in October, Underberg AG has a Welcome Desk (Stand number: Red Village K19). Underberg AG will be presenting its products in a hospitality suite at the Hotel Gray d’Albion.
For details, contact Underberg AG, Industriestrasse 31, CH-8305, Dietlikon/Zurich, Switzerland, tel: +41 44 805 18 11, fax: +41 44 805 18 00, e-mail international@underberg.com
Visit www.underberg.com
