Liviko celebrates Dubai Duty Free’s 40th anniversary with exclusive launch of Crafter’s Golden Saffron Gin

UAE. Estonian distiller Liviko has unveiled Crafter’s Golden Saffron Gin exclusively with Dubai Duty Free at Dubai International Airport.

Specially crafted in celebration of the 40th anniversary of Dubai Duty Free, the expression is the latest addition to the travel retailer’s extensive portfolio of spirits brands.

Liviko Export Director Jörgen Herman said: “We have blended crisp Nordic flavours with oriental notes, resulting in an enticing choice for gin enthusiasts. Developed exclusively for Dubai Duty Free, Crafter’s Golden Saffron Gin represents a significant milestone in the two-year partnership between Liviko and Dubai Duty Free.

“For Liviko, duty free is a strategic focus, as it’s where both business and leisure travellers seek new taste adventures, often igniting new trends.”

 The Golden Saffron gin is specially crafted for the 40th anniversary of Dubai Duty Free 

Crafter’s Golden Saffron Gin’s distinct flavour comes from saffron – the world’s most expensive spice, which is also known as ‘red gold’.

Made using Crafter’s recipe #19, the gin’s flavour profile is achieved through a post-distillation seven-day infusion with saffron. The spice imparts a golden-yellow hue, along with a gentle warmth and subtle spicy aftertaste.

Described as crisp and herbaceous, the liquid is softened by red-gold saffron, mythical lotus flower and citrusy mandarin peel – while the ginger root’s spiciness is balanced by sweet and earthy orris root.

The Estonian distiller introduced its Crafter’s London Dry and Crafter’s Aromatic Flower gins to Dubai Duty Free in 2021

Dubai Duty Free Senior Vice President for Purchasing Sharon Beecham said: “We are always pleased to introduce products that are made exclusively for Dubai Duty Free.

“The addition of Crafter’s Golden Saffron Gin to our liquor listing is a testament to our mission of offering our customers unique and exceptional quality products in a world-class shopping environment and a fitting tribute to our milestone 40-year anniversary.

“We look forward to the success of this brand and to continuing to build our partnership with Liviko.”

Herman added: “At Liviko, we embrace innovation while honouring tradition, and these values inspire our creative ideas and distinctive flavours.”

As reported, the spirits company partnered with Dubai Duty Free in 2021 to include Crafter’s gins in the retailer’s diverse list of global spirits brands.

Described as a high-quality premium gin with a Nordic taste bouquet, the new expression features a distinctive design.

Crafter’s core expressions {Images courtesy of Liviko}

Liviko exports Crafter’s London Dry, Aromatic Flower and Wild Forest gins to nearly 70 countries across Europe, Asia and South America.

Established in 1898, Liviko is now a rapidly developing international group, representing premium brands in Estonia, Latvia and Lithuania.

The company’s headquarters and distillery are located in Tallinn, with distribution offices in Riga and Vilnius.

With 270 employees, the company is among the largest alcoholic beverage companies in the Baltics, with a commitment to both the export and import of beverages, in addition to production.  ✈

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