Estonian distiller Liviko has released a dual-purpose product into the travel retail channel with a marketing edge for the COVID-19 era. Its new Travel Safe bio vodka is not only for drinking as an alcohol beverage – it can also be used as a natural disinfectant for hands, surfaces, fruit and vegetables.
The vodka is made from 100% organic grain and comes in travel-sized 100ml bottles. It has a built-in pourer, which makes it convenient to use while on the move.
Liviko observes that the vodka’s high 60%ABV means that smaller quantities of the liquid can be used as the alcohol element in mixed drinks than is usually the case to “achieve the desired effect”.
The distiller added that the level of alcohol content makes the product an effective disinfectant which evaporates slowly and doesn’t harm the user’s skin when applied, as well as ensuring the safe cleanliness of surfaces where deployed.
Liviko Export Director Jörgen Herman said: “It’s designed for people who love to travel. It’s the perfect size for travelling and staying safe, as it can also be used as a disinfectant for hands, surfaces, fruit and vegetables.”
He added that the bio vodka was mainly designed with the needs and expectations of duty free stores and travel retail in mind. Herman continued: “Duty free and travel retail are among the sectors that have suffered the most during the worldwide coronavirus crisis, but at the same time they’re influential sectors in setting new trends, as business and leisure travellers are always open to new and innovative products.
“That’s why we were willing to dedicate our skills and knowledge to designing new functionalities for travel retail.”
Founded in 1898, Liviko’s most recognised export brands include Vana Tallinn Liqueur, Crafter’s London Dry Gin and the colour-changing Crafter’s Aromatic Flower Gin.
