MALAYSIA. French beauty brand L’Occitane en Provence has opened a new stand-alone travel retail outlet in Kuala Lumpur International Airport (KLIA).
The soft opening for the new shop took place on 18 October. Located at KLIA’s Satellite Building (Lot 36, Gates 21-27), the shop features all of the brand’s products including exclusive travel retail sets. It also sells the Men’s and Home ranges, which are available in selected travel retail stores.
L’Occitane will hold a grand opening for the new store next month on 10 December. The Moodie Report will be on hand to bring you exclusive details and pictures of the event.
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L’Occitane’s first stand-alone travel retail outlet in Asia Pacific at Kuala Lumpur International Airport’s Satellite Building |
About L’Occitane
L’Occitane en Provence was founded in 1976 by Olivier Baussan to preserve the experiences of his childhood and tradition in Provence. At 23 years old, he bought a distiller and visited all the markets of Provence to sell his Rosemary essential oil. Impressed by the traditional techniques of soap-making in Marseille, Baussan manufactured his first soap using vegetable fat.
For over 31 years, L’Occitane has strove to create high quality bodycare, skincare and fragrance products using natural ingredients. Its use of AOC (Appellation of Controlled Origin) ingredients guarantees that L’Occitane products are made of the highest quality ingredients from Haute Provence. Currently, AOC Lavender and AOC Olive Oil are used in L’Occitane Harvest products.
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L’Occitane uses recycled materials for its product packaging and shopping bags | |
The company also claims to rigorously select its ingredients from local, well-respected growers. It supports traditional production methods: by giving priority to local suppliers, L’Occitane sustains local employment and certifies quality standards. It also maintains fair trade links with Burkina Faso, where shea butter is purchased directly from the local women’s cooperative.
In addition, L’Occitane claims to never test its products on animals, and no animal product or by-product is used in the manufacture of its products (with the exception of honey and milk). The company also guarantees that none of its products are manufactured by child labour.
L’Occitane uses recycled materials for product packing and environmentally friendly ink. It limits the use of packing material and the cardboard, paper and wood that it uses comes from sustainably managed forests. The production factory also sorts and recycles its waste and limits its energy consumption. Its shopping bags are made from recycled algae, removed by L’Occitane from the Venetian canals under a programme to combat pollution.
Most L’Occitane packaging includes Braille labeling, in a bid to make its products available to the blind, which represent “a category of people for whom access to consumer goods is often very difficult”. “Using Braille on our products represents an obvious step towards improvement: this allows the blind and poor-sighted to make informed choices,” the company said.
L’Occitane has even gone the extra step to create an association, Provence dans tous les Sens (“All the senses of Provence”) – a school designed to introduce blind and poor-sighted children and adolescents to the world of perfume. By sharing with them the world of perfumes, the institution aims to help the development of these young people’s olfactory senses, and possibly inspire future careers.
MORE STORIES ON L’OCCITANE
Up close and personal with L’Occitane in Singapore – 07/05/08
L’Occitane’s Garden blooms anew at Munich Airport – 21/06/07
