L’OCCITANE Travel Retail will present its latest portfolio of beauty brands and campaigns at the TFWA World Exhibition in Cannes, (29 September-3 October). The Provence-themed booth will highlight the group’s commitment to innovative customer experiences, sustainability and international growth.
L’OCCITANE Group will feature its flagship brand, L’OCCITANE en Provence, alongside Sol de Janeiro, ELEMIS and Erborian. The booth will include themed meeting rooms representing each brand’s identity, offering visitors an opportunity to view their best-selling products.
Additionally, the booth will provide a preview of upcoming product launches, such as the reintroduction of L’OCCITANE en Provence’s Immortelle Reset Serum and Erborian’s 360-degree campaign for CC Red Correct.
Two major festive campaigns will be unveiled at the event: L’OCCITANE en Provence’s ‘Le Grand Voyage’ and Sol de Janeiro’s ‘Celebrate Out Loud’.
The ‘Le Grand Voyage’ campaign will feature an immersive experience inspired by a journey from Paris to Provence, while Sol de Janeiro’s activation will showcase a safari theme, promoting its popular Brazilian Bum Bum Cream with limited-edition products and holiday sets.
L’OCCITANE Group continues its efforts to promote sustainability in travel retail. The company’s initiatives include eco-friendly products, sustainable packaging, and practices aimed at reducing waste and supporting biodiversity.
L’OCCITANE Group Managing Director of Global Travel Retail Evelyne Ly-Wainer said: “We are excited to bring our multi-brand presence to TFWA Cannes. It’s been an exciting year for L’OCCITANE Travel Retail with the hugely successful roll-out of ever-more bold, immersive and innovative pop-ups in airports and duty-free locations worldwide.
“As we continue to push the boundaries of innovation and disruptive activations, TFWA Cannes is the perfect setting to meet with our valued partners and share future plans.”
L’OCCITANE Travel Retail operates in over 270 airports, 42 airlines and 900 duty-free stores across 90 countries. Its diverse portfolio includes beauty brands such as L’OCCITANE en Provence, Sol de Janeiro, Melvita and ELEMIS. These brands cater to a broad range of consumers, reinforcing the company’s strong presence in the travel retail market. ✈
