As part of its ongoing Earth Day celebrations, L’OCCITANE Travel Retail has launched a travel retail-exclusive edition of its hero Shea Butter Hand Cream.
The limited edition expression featured a striking packaging design that depicts a woman hugging a tree. The illustration was created by South Korean artist Allie Kim.
The Shea Butter Hand Cream is L’OCCITANE Travel Retail’s best-selling product globally. It is is rich in omega-3 and omega-6 and has been reformulated to contain 96% natural-origin ingredients. The Hand Cream comes in a 150ml aluminium tube made with 95% recycled material. The nourishing hand cream is made with sustainably-sourced organic Shea butter from Burkina Faso.
The vegan-friendly formula is silicone-free in line with L’OCCITANE’s Clean Charter. The Charter outlines the Group’s commitment to creating leave-on products with the maximum amount of natural-origin ingredients. It also states the Group’s ambition to create rinse-off products with the minimum environmental impact, without compromising on quality.
According to a recent survey by Euromonitor, L’OCCITANE en Provence was voted the world’s number one premium hand care brand. Recent annual sales figures reveal that a L’OCCITANE hand cream is purchased every two seconds around the globe, the company said.
Cultivators of change
Shea Butter is produced from the fatty kernel nut of the Shea tree, which is native to East and West Africa. The Shea Butter used in L’OCCITANE en Provence products is sourced from trees in natural parklands free from chemicals, fertilisers and pesticides, promoting biodiversity.
Since the 1980s, L’OCCITANE en Provence has supported female Shea producers in Burkina Faso by purchasing raw materials directly from female cooperatives.
The L’OCCITANE Foundation provides female Shea Butter producers with education, training and opens the opportunity for female entrepreneurship. Through the years, the foundation has provided regular financial and social support to these cooperatives, with 42,000 women benefitting from the scheme.
By buying directly from female producers and assisting them in applying for Fair Trade Certification, L’OCCITANE en Provence helps promote traditional organic and regenerative farming methods.
L’OCCITANE Group continues to support the travel retail sector in its efforts towards sustainability by adopting a proactive, environmentally-friendly approach to products, packaging and reducing its carbon footprint, furthering its mission to create a nature-positive world.
Note: The Moodie Davitt Report has launched an e-newsletter, Sustainability Curated, in association with L’OCCITANE. It offers a curated selection of key sustainability stories in travel retail and beyond.
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