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New at Heathrow: The Johnnie Walker Blue Label Gallery in Terminal 5 |
Diageo GTME and Heathrow Airport have launched the Johnnie Walker Blue Label Gallery in Terminal 5.
The Blue Label Gallery spaces, which are being installed at a number of international airports, are designed to exhibit some of the world’s most talented and emerging artists’ interpretations of the blend. Diageo said that they also celebrate the “rarity and craftsmanship synonymous with Johnnie Walker Blue Label”.
To date, Johnnie Walker Blue Label Galleries have launched in Singapore Changi Airport and Miami International. This latest gallery at Heathrow Airport has been well received by passengers, said the brand owner.
To celebrate the opening of the travel retail exhibition and in conjunction with World Duty Free Group, Johnnie Walker has created 750 limited edition Blue Label bottles, etched with the London skyline in a rare gold liquid imprint. These are available exclusively for purchase in World Duty Free stores in all Heathrow terminals between now and the end of February 2014, covering the key purchasing periods of Christmas, the increase in Russian and Chinese flights in the New Year and Valentine’s Day.
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750 limited edition Blue Label bottles have been created with a London theme |
Diageo GTME Key Accounts Regional Director Paul Downing said: “We are delighted to unveil this immersive art experience to Heathrow travellers. The creation of this unique Johnnie Walker Blue Label Gallery at Heathrow Airport reinforces our commitment to the travel retail sector and to providing our customers with unique and innovative travel experiences and products.”
World Duty Free Group Chief Commercial Officer Eugenio Andrades added: “This exciting initiative demonstrates the strength of the relationship we have with Diageo and Heathrow. We have worked in close collaboration with the brand and the airport, to help bring this experiential event to travellers visiting Terminal 5.
“This is a very customer focused activity and we are delighted to be able to offer passengers the unique opportunity to sample one of the world’s most exceptional whiskies. In addition, we have secured exclusivity on the exceptional London Limited Edition bottle, with its artistic interpretation of the London skyline making it the perfect product to gift, or to keep as a personal memento of a trip to this inspiring city.”
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The Gallery showcases artists’ interpretations of the Johnnie Walker Blue blend |
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