Walsh Whiskey has appointed new distribution partners for its Writers’ Tears and The Irishman brands in key Asian markets.
Since its establishment in 1999, the independent producer has focused on the growth of the whiskeys in Europe and North America. Now the company, under the leadership of Founder Bernard Walsh, looks to strengthen its position in Asia as the region emerges from COVID-19 lockdown.
Exclusive distributors have been secured for the brands in leading markets including Japan, with Lead-Off Japan; South Korea with Taesan Liquor; Taiwan with Dong Hsun Hsin; Singapore with Original Whiskeys and in Sri Lanka with Signature Ceylon Beverages.
Writers’ Tears and The Irishman are already represented in Malaysia by Fortier Wines & Spirits.
With a portfolio of 15 whiskeys, Walsh Whiskey is well-known for blends which feature the combination of premium pot still and single malt triple-distilled Irish whiskeys in its core expressions: Writers’ Tears Copper Pot and The Irishman Founder’s Reserve.
Bernard Walsh said: “Being a European company of Irish heritage, it made sense to build-out our offering in Europe and North America first. That solid base now enables us to expand, with confidence, into Asia and Eastern Europe. We look to build strong, dynamic, mutual partnerships in each of the markets that we enter, and Asia is no different.”
Walsh said the company has established new partnerships and upgraded others in the region to ensure representation in six key Asian markets, adding that Walsh Whiskey will extend the network over the next few years.
“With consumers finding their feet again after the COVID-19 lockdown, we expect Writers’ Tears and The Irishman to build on the strong progress we have made with our partners already.”
As reported, Walsh personalised 30 bottles of The Irishman to mark the release of Martin Scorsese’s The Irishman, which stars Robert De Niro, Al Pacino, Joe Pesci and Harvey Keitel. Walsh has also produced a short movie of his own as homage to the movie and his whiskey.
