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The scent of adventure: the new Polo Explorer fragrance from L’Oréal and Ralph Lauren | |
FRANCE. L’Oréal Produits de Luxe International has unveiled a new fragrance from Ralph Lauren, called Polo Explorer. It began rolling out in European and Asian travel retail markets in September, and will be launched this month in the Americas.
The fragrance embodies a new spirit of adventure, according to L’Oréal, thereby encapsulating the concept of freedom, exploration and discovery.
The juice is a fresh, woody amber, designed to take the wearer around the world courtesy of its various ingredients.
It delivers crisp freshness via South African mandarin and Sicilian bergamot, while the woody dry down is composed of Cuban mahogany and eco-friendly sandalwood from the Australian outback. Argentinean mate and amber from the North sea add a touch of long-wearing warmth.
The packaging is rugged, with elements of luxury. The flask-like flacon is finished in green enamel, topped with a stopper cap moulded in black grip rubber offset by an orange stripe. The outer carton is also green, orange and black.
The full product line-up comprises 40ml, 75ml and 125ml edts, a 125ml after shave splash and a 200ml shower gel.
The recommended domestic price points are €50 for the 75ml edt and €68 for the 125ml edt.
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