SOUTH KOREA. Prada Beauty, part of L’Oréal Group, has partnered with Shinsegae Duty Free to reveal a triple-axis animation at Incheon International Airport Terminal 2.
The animation launched on 4 July and will run until 25 August. It marks Prada Beauty’s first pop-up in Korean travel retail.
The brand also pre-launched Prada Beauty’s makeup and skincare collections in at the airport ahead of the domestic launch in August.
The pop-up, decorated in Prada’s signature mint green hue, features the brand’s black and white chequered flooring and triangle logo. It invites travellers to explore the Prada Color and Prada Skin collections.
The activation also highlights key Prada’s fragrances, such as Prada Paradoxe and the Les Infusions collections, offering a variety of olfactory options for travellers.
In addition, Prada Beauty is now available on Shinsegae Duty Free’s ecommerce platform.
Prada Beauty – with its formidable portfolio of fragrance, skincare and colour cosmetics – is all about reimagining existing definitions and expectations in the beauty industry. The expanded range was the subject of a recent Moodie Davitt Spotlight Series eZine.
Prada Skin is designed to help skin adapt to environmental changes. It offers everything from a cleanser to a foundation, which delivers skin-boosting benefits.
Prada Color is all about self-reinvention and self-expression. It offers products for eyes and lips in a range of versatile, fashion-inspired colours and textures. The lipstick line is inspired by the mattified lips seen on Prada’s runway shows and draws from the brand’s extensive fashion archives. ✈
Click here to read the Prada Beauty Spotlight Series eZine
