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Classical violinist Charlie Siem promotes Armani’s new Eau de Nuit |
L’Oréal Luxe has updated its Giorgio Armani Eau Pour Homme men’s fragrance, launched in 1984, with new packaging, and a new black-and-white advertising visual featuring Armani himself.
The new flacon incorporates sleeker curves, sinuous lines and sharper shoulders. The gadroons at the base have been replaced by metallic ribs. The bottle, which reveals the gold-coloured juice, is topped with a black Bakelite cap.
The Eau Pour Homme citrus-chypre fragrance, however, remains unchanged. Key ingredients include bitter orange and tangerine, coriander, spices, nutmeg, cumin, neroli and woods.
Complementing the relaunch of the original fragrance is the new Armani Eau de Nuit. A richer, darker scent than its predecessor, it opens on notes of bergamot, pink pepper and cardamom, building to a heart of nutmeg and iris. The base blends amber and Tonka bean.
The black glass bottle is described as the “twin and opposite” of the original Eau Pour Homme flacon. It aims to evoke a smoking jacket, according to the brand. The stars of the campaign, shot by Inez & Vinoodh, are photographer Francesco Carrozzini and violinist Charlie Siem.
Both fragrances have been highlighted within Armani Men animations in key European airports this month.
