L’Oréal Group has launched COVID-19 relief initiatives in Ukraine, Russia, India and Brazil.
This follows the mobilisation of the beauty giant’s Europe-wide COVID-19 solidarity programme last month.
UKRAINE
L’Oréal Ukraine has partnered with ‘Nova Poshta,’ Ukraine’s primary postal service, to deliver more than 100,000 hygiene and sanitation products nationwide.
It has donated 20,000 sets of hand and face care kits from La Roche Posay as well as 85,000 units of hydro-alcoholic gel from La Roche Posay, Garnier, and L’Oréal Paris to medical front liners, pharmacists, key workers, and socially vulnerable communities across the country.
L’Oréal Ukraine General Manager Mark Sawchuk commented, “L’Oréal Ukraine wishes to show solidarity with Ukrainians facing this exceptional crisis. We also wish to express our gratitude and support to all those who are taking extraordinary actions to fight this pandemic. I believe it is our responsibility to contribute to the collective efforts. I am proud to see the mobilisation and resilience of our teams who wish to get involved and do their part in this unprecedented time.”
INDIA
L’Oréal India has launched a comprehensive relief programme to support India’s battle against COVID-19. It has distributed over 60,000 litres of alcohol based hand-sanitiser to address the shortage of the critical sanitising gel in the country. The hand sanitisers will be distributed to public health services, police authorities, and NGOs at the forefront of the fight against the virus.
To show its appreciation for the country’s medical front liners, L’Oréal India is also donating care packages to healthcare workers fighting to curb the spread of the disease. It has also launched a donation drive to support the PM Cares Fund and is matching all employee contributions.
L’Oréal India is also providing primary healthcare centres near its manufacturing sites in Baddi, Himachal Pradesh, Chakan, and Maharashtra with much-needed personal protective equipment.
Through its partnership with NGOs ActionAid and Nirmala Niketan, the company is providing food and basic necessities to high-risk communities in Baddi, Chakan, Mumbai, Gurugram & Bengaluru.
“L’Oréal India stands in solidarity with the healthcare community and the government in supporting relief efforts against COVID-19,” commented L’Oréal India Managing Director Amit Jain. “We consider it our responsibility to use the resources available to us in supplementing and contributing to the collective efforts made across the country. Our initiatives are in recognition of those who are at the frontline, working to contain the pandemic, and those most affected by it.”
BRAZIL
L’Oréal Brazil has deployed its São Paulo factory to produce 170 tonnes of alcohol-based hand sanitiser. The company has begun distributing the hand-sanitiser to public hospitals and at-risk communities in Brazil, with plans to roll out distribution to Latin America in the coming weeks.
The sanitising gel will be distributed in partnership with the Brazilian Society of Dermatology, who have mobilised health offices in Rio de Janeiro, São Paulo, Ceará and the Federal District, which are the areas most impacted by the disease.
L’Oréal Brazil has also deployed its L’Oréal Paris, Garnier, Niely, L’Oréal Professionnel, and Redken brands to supply hand sanitiser and personal hygiene products across the country. It has also tapped the La Roche Posay and CeraVe brands to provide hydration products to medical front liners.
The initiative is part of the ‘Rio Contra Corona’ campaign, coordinated by the Insituto Ekloos, which aims to distribute food and basic necessities to socially vulnerable communities in Brazil. These include the Complexo da Maré, Complexo do Alemão, Morro da Providência, Rocinha, and Cidade de Deus communities.
In São Paulo, L’Oréal Brazil has partnered with the Gol de Letra de Arca do Saber to distribute the essential supplies to at-risk communities in Vila Prudente, Vila Albertina, and Tucuruvi.
L’Oréal Brazil President An Verhulst-Santos commented: “In this unprecedented crisis, it is our responsibility to contribute to the collective effort. Through these actions, we express our recognition, our support and our solidarity towards those who are demonstrating extraordinary courage and selflessness in their efforts to combat the COVID-19 and for vulnerable communities that are the most affected.”
RUSSIA
L’Oréal Russia has also implemented a COVID-19 solidarity programme which supports its stakeholders, as well as healthcare workers key workers, and high-risk communities during the global health emergency.
L’Oréal Russia has repurposed its factory in the Kaluga region to manufacture hydro-alcoholic gel for local health authorities. It has also tapped the capabilities of the La Roche Posay and L’Oréal Paris to deliver 100,000 units of hand sanitiser to Russian hospitals.
In addition, the Garnier brand will distribute 100,000 units of hand sanitiser to its food distribution partners nationwide. L’Oréal Russia is also providing essential hygiene and personal care kits to at-risk communities, with a particular emphasis on nursing homes.
“L’Oréal Russia feels a deep responsibility to help address this crisis and to show solidarity with the community facing this exceptional situation. We also wish to express our gratitude and support to all those who are taking extraordinary action to fight this pandemic,” said L’Oréal Russia & CIS General Manager Claudio Cavicchioli.
“We stand in solidarity with the brave people who are tirelessly and selflessly working to end this pandemic, and it is our hope that, through these actions, we are able to provide some relief during this challenging time. I am proud to see the mobilisation and resilience of my teams who wish to get involved and do their part in this unprecedented struggle.”
As reported, L’Oréal Group has launched a European solidarity programme to support all stakeholders in the battle against the COVID-19 pandemic crisis.
The L’Oréal Foundation also donated EUR€1 million to its partner non-profit organisations to help the most high-risk members of the community follow the recommended safety precautions to curb the spread of the virus.
Commenting on the Europe-wide solidarity programme L’Oréal Group Chairman and CEO Jean-Paul Agon said: “In this unprecedented crisis, it is our responsibility to contribute to the collective effort in every way possible. Through these actions, L’Oréal expresses our recognition, our support and our solidarity towards those who are demonstrating extraordinary courage and selflessness in their efforts to combat this pandemic.”
