L’Oréal Luxe Travel Retail’s Parbel arm has apppointed Actium to distribute Lancôme, and the group’s prestige fragrance brands Giorgio Armani, Ralph Lauren, Victor & Rolf, Diesel, Cacharel, Paloma Picasso and Guy Laroche, in the Caribbean.
“L’Oréal has always been a leader in the Caribbean and has been working closely in the zone to maintain its strategic positioning,” noted L’Oréal Luxe Travel Retail, Parbel CEO Javier Labarta.
“Working together with Actium, who is a recognised distributor for luxury goods in the Caribbean, we are convinced that this association will only enhance the position of our brands in the zone to fulfil the needs of the Caribbean consumer.”
“We are delighted and proud to have been chosen for distributing in the Caribbean the brands of the Prestige Luxury Division of the L’Oréal group,” added Paul Petit, president of the Lifestyle and Beauty division at Actium.
“Lancôme in particular is a fantastic brand, which has great potential for growth in the territory. Our goal is to increase significantly visibility and market share in the Caribbean of all the brands of our portfolio and bring Lancôme into the spotlight with our retailers.”
Under the terms of the agreement, L’Oréal Luxe Travel Retail, Parbel will continue to manage directly the key international accounts.
More about Actium
Actium is a Miami-based distributor of leading, high-end consumer brands. The company is organised into three independent divisions: Beverages (Whyte & Mackay, Laurent Perrier, VOSS Water, Svedka Vodka); Lifestyle & Beauty (L’Occitane, Puig Fragrances, L’Oréal Paris, The Body Shop, Hermès Parfums, TUMI luggage, Juicy Couture fashion); and a retail division, including the downtown Hermès stores in Panama City and Santiago, Chile. The company services all Latin American and Caribbean domestic and travel retail markets, as well as the travel retail channel in North America.
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