FRANCE. L’Oréal Produits de Luxe Travel Retail Worldwide has unveiled the new men’s fragrance from Giorgio Armani, called Armani Code Sport. It will be available in European travel retail from June; the Asian roll-out will take place between July and September, and the US launch from August to October.
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L’Oréal extends its Armani Code fragrance franchise with a seductive, sporty new version |
The fragrance concept centres around seduction, losing control and game-playing. The advertising campaign features a Los Angeles swimming pool at night, complete with a lone male swimmer watched by a mystery woman (new face Megan Fox).
The juice opens on fresh top notes of spearmint, peppermint and wild mint. According to the brand, it took a year for the perfumer to combine these three varieties and create a note “whose character was reinforced by their differences”. Other key ingredients include citrus fruits; what is claimed to be the highest concentration of ambrox ever used in perfumery; vetiver and ginger.
The flacon is a reworked version of the original Armani Code, featuring a brushed metal cap atop a black bottle adorned with a red logo. The “soft touch” coating aims to evoke the feeling of skin and warms when in contact with the hand.
