ITALY. L’Oréal Travel Retail Europe, Middle East, Africa, India (EMEAI) has partnered with Dufry to debut the first Prada Beauty airport counter in global travel retail in Milan Malpensa Airport.
The counter – debuted during Milan Fashion Week (19-25 September) – is the first to offer the complete Prada Beauty collection in travel retail. It is located in Terminal 1.
The counter highlights Prada Beauty’s power as a multi-axis brand and showcases its diverse portfolio of fragrance, skincare and makeup products.
Some of the fragrances featured on the counter include Prada Paradoxe, Luna Rossa, Les Infusions and the Olfactories.
Prada Beauty’s skincare range is designed to help skin adapt to environmental changes. It offers everything from a cleanser to a foundation, which delivers skin-boosting benefits.
Prada Beauty’s colour collection celebrates self-expression and offers products for eyes and lips in a range of versatile, fashion-inspired colours and textures. The lipstick line is inspired by the mattified lips seen on Prada’s runway shows and draws from the brand’s extensive fashion archives.
All products in the Prada Beauty Colour cosmetics range are made using L’Oréal’s exclusive Smart Tech-Xtures technology. The cutting-edge technology provides hyper flexible, breathable, blendable yet durable wear over time with skin-nourishing benefits. The collection blends physical pigments with digitally designed colours to offer an experimental array of shades.
The products are packaged in eco-designed materials and made with eco-conscious formulas. Certain products are available in refillable formats.
L’Oréal Travel Retail EMEAI General Manager Niels Juhl commented: “We are extremely proud to launch Prada Beauty in Dufry as the first store in travel retail worldwide, right on time for the Milano Fashion Show. This collection launch in our new impactful corner reasserts our long-term partnership with Dufry and opens new perspectives of beauty in travel retail.”
“It is an honour to get the chance to work side by side once again with L’Oréal, this time to launch the beauty collection of such a special brand for the first time in travel retail,” added Dufry Head of Beauty EMEA Romina Gabarro.
“Milan Fashion Week is the perfect setting and we are delighted to be able to showcase this new space as part of our offer for visitors coming from all over the world.” ✈
