DUBAI. L’Oréal Travel Retail Europe, Middle East, Africa & India partnered with Dubai Duty Free to unveil an exclusive Prada Beauty counter at Dubai International Airport.
It features Prada’s signature green and a new range of fragrances, skincare and makeup.
Travellers can get a skin diagnosis with the Prada Skin Decoder on site. The tool provides tech-based insights and advice to optimise the skin through Prada’s adaptation-driven formulas.
L’Oréal Travel Retail noted: “The brand’s new makeup and skincare lines are powered by technology and inspired by Prada’s covetable fashion archive.
“Through the reinvention of skin and colour, Prada Beauty offers a new range of possibilities for self-expression with a selection of cutting-edge products, textures and active ingredients.”
The Prada Color range includes eye and lip makeup in versatile hues and textures. From packaging to formulation, the collection displays Prada’s commitment to eco and skin-friendly principles.
The counter at Dubai Duty Free offers a virtual makeup try-on service featuring the full Prada Color catalogue. The Prada Color Explorer provides enhanced customisation options for eye and lip colour combinations.
“Dubai Duty Free provides the perfect backdrop for Prada’s contemporary and pioneering take on beauty,” noted L’Oréal Travel Retail.
The animation spotlights Prada Balm, which offers a matte finish and can be worn on its own or as a primer underneath lip colours. The lip balm comes in a pale green shade and its formula contains bifidus extract and jojoba oil.
The makeup range at the counter includes Soft Matte Buildable Weightless Lipcolor in 12 shades. The 12 shades of Hyper Matte Durable Weightless Lipcolor are formulated with a black base, taking inspiration from Prada’s signature Saffiano leather.
Dubai Duty Free also offers the complete range of Prada fragrances: Paradoxe, Luna Rossa, Les Infusions and Olfactories. ✈
