L’Oréal Travel Retail and Giorgio Armani have updated the latter’s Armani Code fragrance franchise with a new version, called Armani Code Ice. The brand has also unveiled actor Chris Pine as the new fragrance face. The entire Armani Code collection for men and woman – including the latest Ice version – will be showcased in selected travel retail doors throughout the month of May.
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Actor Chris Pine is the new face of the Armani Code collection |
According to the brand, Pine was chosen for his ability to embody the “natural elegance and charisma of [the Armani Code] timeless seducer”. The ad was directed by Andrew Dominik.
The Armani Code Ice juice, created by Firmenich’s Alberto Morillas, is described as an oriental aromatic. It features tangy citrus notes combined with sweet spices atop a blend of aromatic woods. Other key ingredients include lemon, clary sage and Tonka bean.
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The flacon is a reworked version of the original Armani Code bottle, which was inspired by an Armani tuxedo. Armani Ice feature a steel grey colour-scheme, to reflect the fresh, “casual chic” personality of the new fragrance.
