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The new face of Davidoff Cool Water Woman, actress Evangeline Lilly | |
FRANCE. Actress Evangeline Lilly has signed an agreement with Coty Prestige to be the new face of the company’s Davidoff Cool Water Woman fragrance. The contract covers all markets except the US.
The first print ad and TV commercial featuring Lilly will air in July 2008.
The agreement marks the first time Lilly, well known for her role as Kate Austen in the hit TV series Lost, crosses over into the fragrance market.
Davidoff Cool Water Woman represents freshness, sensuality and natural beauty, in addition to confidence and assertiveness, which are all values conveyed by the actress, according to Coty.
“For me, the Cool Water Woman is the most perfect representation I’ve ever seen of feminine beauty; she definitely represents the juxtaposition between purity and sensuality and there’s that sort of fresh newness,” noted Lilly.
“On top of it there’s strength that’s underneath it all, that is where sensuality comes from – versus just pure sexiness.”
“Davidoff Cool Water Woman was launched in 1996 and is ever since a reference in female fragrances,” commented Coty Prestige Senior Vice President European Marketing Licenses Françoise Mariez.
“With her fresh natural beauty, her independent self-fulfilled personality and her strong seductive power, Evangeline Lilly is the perfect endorsement for our legendary fragrance.”
Fellow Lost actor Josh Holloway was signed up to be the face of men’s fragrance Davidoff Cool Water in 2007.
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