SOUTH KOREA. Lotte Duty Free has hailed its success in winning three accolades at The Moodies 2020 and claiming the title of Downtown/Border Store of the Year in the DFNI Asia Pacific Awards.
In The Moodies 2020 – the airport and travel retail digital, social media & marketing awards presented by The Moodie Davitt Report – the South Korean travel retailer was judged as the outstanding entrant in the Best Digital Marketing/Competition Platform, Best Branding Advertising Campaign (Retailer) and Best Digital Team (Retailer) categories.
In the first of the above mentioned categories, Lotte Duty Free was rewarded for the high standard of its marketing and competitions on its highly-regarded online duty free store.
Meanwhile, the retailer’s Let’s Do Something Fun campaign sealed victory in the Best Branding Advertising Campaign category.
The final accolade in the trio of The Moodies wins – in the Best Digital Team category – was completed by recognition for Lotte Duty Free’s successful introduction of the travel retail industry’s first electronic prepaid card, LDF Pay.
In the DFNI Asia Pacific Awards 2020, organised by The Moodie Davitt Report’s leading rival Duty-Free News International, Lotte Duty Free’s main store in Myeong-dong, Seoul was named Downtown Store of the Year. Home to 492 brands across 17,400sq m of retail space, the store exceeded US$4 billion in sales in 2019, a year-on-year rise of +24%.
Lotte Duty Free CEO Lee Kap said that the new awards reaffirm his company’s status as a world-leading player in duty free. He added: “We will continue to strive for the re-leap of the Korean duty free industry in the face of the stagnation brought about by COVID-19.”
