HONG KONG. Jointly organised by JCDecaux and Pearl & Dean, the inaugural ‘Fly High Awards’ in recognition of innovative advertising at Hong Kong International Airport (HKIA), were held on 27 June 2007.
Over 100 distinguished guests from creative agencies, media agencies as well as advertisers were present at the ceremony to commemorate the most ambitious and outstanding advertising concepts on display at HKIA in 2005/06.
A total of 13 awards in 10 categories were presented. Louis Vuitton and Sony were two of the night’s big winners; Louis Vuitton winning the Excellence in Branding Gold Award, plus one grand award – Fly High Award – Best Creative. Sony celebrated winning the Excellence in Integrated Use of Media Gold Award and Fly High Award – Best Use of Media.
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Louis Vuitton’s award winning “The Spirit of Travel” display; Sony’s “VAIO TX” launch campaign at Hong Kong International | |
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Emirates executives celebrate winning the Gold Award of Excellence in Innovation for the company’s 2006 FIFA World Cupâ„¢ Airport Viewing Station; Airport Viewing Station in situ at Hong Kong International Airport. | |
Emirates, the Dubai-based international Airline, also celebrated a double victory at the awards for its 2006 FIFA World Cupâ„¢ sponsorship, receiving the Gold Awards of Excellence in Interaction and Excellence in Innovation for its Emirates Viewing Stations.
Emirates Divisional Senior Vice President, Corporate Communications Mike Simon said: “Emirates is delighted to be recognised for its innovation and interaction by receiving the two awards of excellence from JCDecaux. As an Official Partner of the 2006 FIFA World Cupâ„¢, we wanted to be as creative as possible when activating our sponsorship; while ensuring that football fans could follow every moment of this great sporting event during their journey. The introduction of the interactive Emirates Viewing Station at Hong Kong International Airport and in 15 other airports around the world proved to be a successful platform to provide better services to our passengers.”
Stephen Wong, CEO – Greater China of JCDecaux Pearl & Dean added: “We are grateful that Emirates chose Hong Kong International Airport as one of the 16 airports around the world to build the Emirates Viewing Station. Our panel of judges found the Emirates Viewing Station eye-catching, interactive and engaging. With a simple idea, it made good use of the airport space and communicated the message effectively as well as increased the airline exposure. We look forward to this kind of innovative idea in the future.”
Fly High Awards 2005/2006 – Advertising at Hong Kong International Airport
Awards Winners:
| Awards | Campaign | Advertiser | Media Agency | Creative Agency |
| Excellence in Branding | ||||
| Silver | Inbound Tourists Targeting Campaign | Visa International | OMD | BBDO |
| Silver | SmarTone-Vodafone Awareness Campaign | SmarTone-Vodafone | ZenithOptimedia | JWT |
| Gold | The Spirit of Travel | Louis Vuitton | – | – |
| Excellence in Interaction | ||||
| Gold | 2006 FIFA World Cup Emirates Airport Experience | Emirates | The Pulse Group, London | The Pulse Group, London |
| Excellence in Integrated Use of Media | ||||
| Gold | VAIO TX Launch Campaign | Sony | Zenith Optimedia | J. Walter Thompson Ltd |
| Excellence in Tactical Campaign | ||||
| Gold | Kenfair’s Mega Show | Kenfair | – | – |
| Excellence in Innovation | ||||
| Gold | 2006 FIFA World Cup Emirates Airport Experience | Emirates | The Pulse Group, London | The Pulse Group, London |
| Excellence in Poster Creative | ||||
| Silver | HSBC Gallery | HSBC | Mindshare Hong Kong | JWT Hong Kong |
| Gold | “Seeing beyond the obvious” | Motorola | Mindshare | Ogilvy & Mather Advertising |
| Most Favourite Campaign | ||||
| Gold | Make it here, Make it happen | RBS | – | – |
| Most Memorable Campaign | ||||
| Gold | Branding Campaign | Morgan Stanley | – | – |
| Fly High Award – Best Creative | ||||
| Platinum | The Spirit of Travel | Louis Vuitton | – | – |
| Fly High Award – Best Use of Media | ||||
| Platinum | VAIO TX Launch Campaign | Sony | Zenith Optimedia | J. Walter Thompson Ltd |
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