EUROPE. LS travel retail has donated almost €110,000 to Action against Hunger (ACF), after mobilising its network of outlets in France, the UK and Switzerland to raise money from passengers.
For almost a month, nearly 100 outlets were decked out in the colours of Action against Hunger, raising awareness of its work among passengers.
Travellers were invited make a quick donation of €2 or more at the checkout. With a conversion rate of up to 15%, this raised approximately €94,000.
In another fundraising effort last year, LS travel retail company Aelia participated in the Inter-Company Challenge against Hunger, which is organised annually by ACF. Some 33 runners donated their time and energy, covering 300km, which allowed LS travel retail to raise over €5,000.
The money raised will allow ACF to strengthen its work with populations suffering from malnutrition. It works primarily with children, who are the first victims of hunger.
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Aelia CEO Ambroise Fondeur (right) and colleagues at LS travel retail presented the donation to Action against Hunger on 30 January |
Aelia CEO Ambroise Fondeur said: ”Our commitment to organisations like Action against Hunger is a reflection of our state of mind, putting people at the heart of our approach. Our teams are proud to come together for such a cause, which appeals to everybody’s generosity and solidarity.”
LS travel retail has been working with ACF for three years now. It is the first duty free retailer to partner with the charity in a fundraising operation. It will continue to work with ACF this year.
Action against Hunger President Stéphanie Rivoal said: “When I hear the words boldness, courage, heart and endurance used to speak of the LS travel retail teams, I say to myself that this partnership is no coincidence, since these are also our principles.
“The ACF teams need the same qualities to fight hunger in the world, a struggle which LS travel retail has now made its own alongside ACF. Boldness was required to launch the innovative operation of mini donations in all the LS travel retail network stores. Endurance will now be needed to continue all our efforts together against Hunger.”
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LS travel retail outlets were decked out in the colours of ACF |
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LS travel retail employees ran to raise money for ACF last year |
