THE NETHERLANDS. The Lucas Bols Company has unveiled Passoã’s first in-store activation at Amsterdam Airport Schiphol in collaboration with Schiphol Airport Retail, a partnership between Schiphol Group and Gebr. Heinemann.
This collaboration has been made possible by travel retail ecommerce services provider KingofReach.com, owned by Dutch consumer goods and travel retail powerhouse B&S.
The activation at Schiphol, located in Lounge 3 in the departures area, aims to capture the ‘essence of summer’.
Passoã, the passionfruit-flavoured liqueur featured in Douglas Ankrah’s Original Pornstar Martini, is available for passengers to sample until the end of July.
The Lucas Bols Company noted: “This gives travellers the opportunity to enjoy a refreshing cocktail and discover the unique flavours that make Passoã a favorite among liqueur lovers.
“The activation not only promotes the product but also enhances the overall travel experience with a touch of tropical flair.
“Whether you’re a seasoned traveller or just passing through, the Passoã activation at Amsterdam Airport Schiphol offers a delightful way to embrace the summer vibe and indulge in a taste of the tropics.” ✈
