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Muscat Duty Free General Manager Tom Byrne and Oman Airport Management Company Commercial Manager Stephen Brown, flanked by Retail Manager Malick Hamza and Muscat Duty Free Marketing and Promotions Manager Buthaina Al Jahdhamy, draw the winning ticket of the ‘Take 2 & Win a Segway’ promotion |
OMAN. Muscat Duty Free has announced the winner of the ‘Take 2 & Win a Segway’ promotion at its Arrivals shop. The lucky shopper has won himself a Segway personal transporter.
The promotion, which was run over the past few months, targeted customers who were not fully utilising their Arrivals duty free allowance, the retailer said. Only customers who fully utilised their allowance were qualified to enter the lucky draw.
Muscat Duty Free General Manager Tom Byrne said: “We have been very pleased with the results of the promotion. It was well received by customers and over the period we saw a +39% increase in full allowance transactions.
“We decided to offer the Segway and have it on display in our Arrivals shop as it is a very unusual, unique prize. It generated interest straightaway and helped reinforce the sales team’s encouragement for customers to trade up.”
The winning ticket, held by an Indian national, was drawn by Oman Airport Management Company Commercial Manager Stephen Brown.
Brown said: “It is a key element of duty free retailing in the Middle East. Passenger expectations are increasing all the time. What Muscat Duty Free is doing is not only satisfying these expectations but using the promotions to drive incremental sales, a real win-win situation for all concerned.”
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