Luxottica Group is collaborating with Mandarin Oriental Hotel Group for a summer Persol sunglasses promotion.
Running from July to September, a pop-up at the Mandarin Oriental Lake Como encourages guests to purchase and customise Persol eyewear. Luxottica said the project underlines its commitment to investing in bespoke eyewear services for travellers.
The promotion highlights 15 Persol models, with prices ranging from €175 (US$193) to €285 (US$315). Styles include the Classic 714 in light havana and tortoise-toned acetate and the Tailoring Edition frames with metal accents. Polarised crystal lenses are available in a variety of colours and the sunglasses feature Persol’s signature silver arrow motif on the temple.
Personalisation is added to the activation, as customers can also have their initials engraved on their Persol frames.
According to Luxottica, the personalisation service has been well-documented in Italian and global lifestyle media. Husband and wife influencer duo Riccardo Pozzoli and Gabrielle Caunesil have highlighted the promotion; the couple have 334,000 and 873,000 followers respectively on Instagram.
Following the success of the Lake Como activation, the Persol pop-up will be introduced to Mandarin Oriental resorts in Marrakech, Dubai and Canouan Island from October.
Luxottica Group Global Channels Director Alessandro Pozzi said: “Luxottica is committed to pioneering new initiatives and services for travelling consumers. This involves scrutinising all potential travel touch-points with consumers, online and offline, and finding opportunities to create tailored experiences.
“The hospitality industry is deeply connected to travel, but to date, brands have not really leveraged this potential, especially in the sunglasses category. We are happy to take the lead and invest in partnerships such as the Persol personalisation pop-up at Lake Como, and hope to execute more luxury hospitality initiatives in the future.”
