Luxottica Group has partnered with King Power International Group (Thailand) to release two Prada sunglasses designs that are exclusive to the retailer’s stores. The designs are part of the Prada Linea Rossa collection.
Luxottica said the models were inspired by technological fabrics from the world of sailing and feature “fine metal details and textures for a sporty feel”.
The company added that the styles come in Asian fit as standard and have a double-bridge frontal with polarised lenses, offering 100% UVA/UVB protection.
The launch is supported by in-store activations at the retailer’s airport and downtown stores across Thailand until the end of February. These include dedicated concourse outposts at King Power Phuket Downtown Duty Free and King Power Srivaree Complex in Bangkok.
King Power International Group Executive Vice President Group Merchandising Pichai Pitakchaisuk said: “It is with great pleasure that, for the first time, we partner with Luxottica Group to launch King Power’s very own exclusive sunglasses models from Prada Linea Rossa.
“At King Power, we are focused on presenting unique and differentiated product offers that are brought to life in exciting launch activations to emphasise the magic of our retail experience and build our reputation as the must-visit shopping destination for visitors to the Kingdom of Thailand.”
Luxottica Global Travel Retail Director Enrico Destro commented: “The launch of the King Power-exclusive Prada Linea Rossa sunglasses is an evolution of a major category management project that we have recently worked on with King Power.
“Thailand as a Chinese-outbound destination, the popularity of the Prada brand with Chinese consumers and the real momentum behind the Prada Linea Rossa eyewear range in Asia make this partnership an important milestone, designed to enhance the reputation of the sunglasses category in the channel among Chinese travellers.
“In turn, we trust this will continue to drive overall category growth for our retailer partners, by further enhancing the reputation of travel retail as the expert channel for sunglasses.”
