Luxottica Group has unveiled new travel retail exclusive sunglasses styles from Ray-Ban and Oakley. The releases includes two frames specifically developed for Asia Pacific markets as Luxottica continues to shift its strategic focus towards the region.
Ray-Ban’s travel retail exclusive releases include the Statestreet and Asian Design styles, while Oakley’s includes the new Sutro Lite style in two colourways.
The Ray-Ban Statestreet style takes inspiration from the progressive spirits of the 1960s. It comes in black, boxy acetate frames with an exaggerated brow line. Statestreet features gradient blue lenses and was launched in global travel retail on 1 June.
The Ray-Ban Asian Design style features a geometric silhouette, gradient polarised lenses and silver frames. The sleek style is enhanced with transparent temple tips and is exclusively available in Asia Pacific travel retail. The sunglasses are featured in Ray-Ban’s ‘You’re On’ campaign.
Oakley has expanded its popular Sutro line with Sutro Lite, a semi-rimless version of the sports style. Sutro Lite was inspired by urban cyclists and features a high-wrapped shield that protects users from the elements. The style, which comes in gold and black colourways, has been equipped with Prizm Lens Technology. The gold colourway offers a prizm gold 24k lens with a matte black frame and is available in global travel retail.
The black colourway comes with prizm black lenses in a matte black frame, accented with gold icons, wicket and details. It has been released in Asia Pacific travel retail.
According to the company, The Ray-Ban and Oakley releases underpin a commitment to inspire travellers to return to travel retail through exclusive offers and engaging digital and in-store marketing campaigns.
“It is with great pride that we announce the next phase in bringing exclusive Luxottica frames to global travellers,” commented Luxottica Global Travel Retail Director Enrico Destro.
“Over the past five years, we have seen how positively consumers react to innovative and limited-edition sunglasses and we can think of no better way to kick off the summer than with these new frames from Ray-Ban and Oakley. We hope that these launches will excite returning travellers with something fresh and exclusive and revitalise the sunglasses offering in-store.”
The launches are supported by O2O campaigns that engage with travellers at every point of their journey. The campaigns are led by dedicated advertising and social media promotion, virtual try-on experiences and point-of-sale materials. In addition, Luxottica Group is rolling out a series of in-store activations to promote the launch in the coming months.
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