CANADA. Dior Travel Retail Americas (LVMH Beauty) and Avolta are celebrating the opening of the first standalone Parfums Christian Dior boutique in Canadian travel retail.
Located at Toronto Pearson International Airport’s Terminal 1 Domestic Departures, the 516sq ft store offers the brand’s signature luxury fragrances, makeup and skincare lines to travellers in one of Canada’s busiest travel hubs.
The design of the boutique, which officially opened in September, reflects Dior’s philosophy of elegance and refinement.
The clean lines and minimalist aesthetic that defines Dior’s fashion heritage feature throughout the store, creating a sophisticated yet inviting shopping environment.
Notably, the store offers bespoke services designed to elevate every purchase. It features consultation spaces where customers can receive personalised beauty advice and product recommendations with the help of Dior Beauty Advisors.
Additionally, it offers Dior’s luxurious Art of Gifting wrapping service, which enhances gifting appeal.
The Parfums Christian Dior boutique opening at Toronto Pearson is a significant step in the brand’s travel retail expansion in North America.
LVMH Beauty Managing Director for Travel Retail Americas commented: “As we stand in the heart of one of the busiest and most dynamic airports in North America, this boutique symbolises a critical step forward in the development of Parfums Christian Dior’s distribution.
“It reflects our commitment to bringing the Dior magic to discerning travellers—offering them an exclusive, immersive, and unforgettable experience during their journeys. This boutique is much more than a point of sale. It is an expression of the Dior universe, meticulously designed to evoke emotions, inspire dreams, and invite exploration. “
“This luxurious new boutique at Toronto Pearson offers travellers a special opportunity to immerse themselves in the full Dior experience along their journey through its signature fragrances, cosmetics, and makeup,” added Avolta Duty Free North America & Canada Retail Operations Executive Vice President Kate Herzig.
“It is a privilege to partner with Dior and Toronto Pearson to expand our presence with such a legendary brand and deliver on our promise to make travellers happier.”
“We are delighted Toronto Pearson will be home to Dior’s first standalone boutique in a Canadian airport,” added Toronto Pearson Chief Commercial Officer and Interim Chief Operating Officer Khalil Lamrabet.
“Dior is known for its groundbreaking style and long history of producing landmark designs and cultural moments. This boutique reinforces our commitment to being a retail destination and we know it will provide passengers with engaging and memorable experiences.” ✈
