MAC Cosmetics adds to Mineralize with a Multi-Effect mascara

MAC Cosmetics has unveiled a new mascara. Mineralize Multi-Effect Lash will be available in travel retail worldwide from 21 August.

The product is described as MAC’s first mascara to feature the brand’s 77-Mineral Complex. The formula features a unique combination of minerals to keep lashes soft, flexible and separated for a luxurious finish that never clumps, according to the brand.

A multi-effect brush combs and coats, individually lengthening each lash with a deep, glossy shade of black.

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