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Rihanna tweeted this photo of RiRi ♥ MAC |
As revealed yesterday on The Moodie Report’s Twitter feed, MAC has joined forces with pop star Rihanna, to create four make-up collections which will be launched later this year.
According to Women’s Wear Daily, the first product will be RiRi Woo, a lipstick inspired by the iconic, red MAC Ruby Woo shade. It will be introduced in early March, to coincide with the singer’s Diamonds Tour gigs at the Barclays Center, Brooklyn, where MAC will open a pop-up shop to promote the line.
It is the first time MAC has collaborated with a celebrity for such a long-term relationship. As opposed to being the mere “face” of the collections, Rihanna’s official title is “Creative Partner”, and was heavily involved in all aspects of the project, according to the brand.