The Estée Lauder Companies has named Aïda Moudachirou Rebois as Senior Vice president Global Marketing for MAC Cosmetics.
She reports to MAC Cosmetics Global Brand President Philippe Pinatel.
Moudachirou Rebois will strengthen MAC Cosmetics’ brand positioning and expand its presence in consumer markets worldwide. She will continue pivoting the organisation towards more data, insights and analytics-based decision making and oversee the Consumer Marketing and Product Marketing teams.
She will also drive consumer engagement strategies and deliver breakthrough product innovations. In addition, she will serve as a key global partner to MAC Cosmetics’ regional teams and make sure they have the right tools to secure growth in their respective markets.
Moudachirou Rebois brings 18 years of beauty, retail and consumer goods experience to her new role. Throughout an illustrious career, she has displayed excellent expertise in global and local brand management, product development, advertising, sales and P&L management. She also has a strong track record of implementing modern marketing and omnichannel campaigns.
Over the years, Moudachirou Rebois has launched numerous brands and products, from inception to activation, through disruptive, innovative and financially lucrative strategies.
Prior to this appointment, Moudachirou Rebois has held several leadership positions with key beauty industry players. She was most recently Revlon Senior Vice President Global Marketing, where she oversaw the marketing efforts of the Revlon and Almay brands.
Before that, she was Vice President of Skin Health Brands at Johnson & Johnson. In this position, she had oversight for the company’s Neutrogena, Aveeno, Clean and Clear and Lubriderm brands.
Moudachirou Rebois began her beauty industry career at L’Oréal Group, where she spent 15 years in Paris, London and New York, recruiting new customers. She also expanded the group’s market share in US, Europe and Africa for its L’Oréal Paris, The Body Shop, Softsheen-Carson, Maybelline and Garnier, Ralph Lauren, and Lanvin brands.
MAC Cosmetics Global Brand President Philippe Pinatel commented, “Aïda has an innovative and flexible leadership style, cross-industry experience and global brand-building expertise, which combined with her multilingual, multicultural background, will undoubtedly help to drive the global MAC business forward in our complex fast-changing environment. We couldn’t be more thrilled to welcome her to the MAC family.”
