MAC Cosmetics confirmed today, via social media, that singer Rihanna will be its Viva Glam spokesperson for 2014. The exact details of the collaboration have yet to be revealed.
The news follows on from Rihanna’s partnership with the brand to create four make-up collections, the first of which – RiRi ♥ MAC Fall – began its travel retail roll-out last month.
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Previous Viva Glam spokespeople include Ricky Martin, Nicki Minaj, Lady Gaga, Cyndi Lauper, RuPaul, Fergie and Pamela Anderson.
To date the Viva Glam Lipsticks and Lipglass glosses (refreshed annually with new shades) have been the primary fund-raising products for the MAC Aids Fund, to which 100% of the selling price is donated.
ABOUT THE MAC AIDS FUND
The MAC AIDS Fund (MAF) was established in 1994 to support men, women and children affected by HIV/AIDS globally. MAF is a pioneer in HIV/AIDS funding, providing financial support to organisations working with underserved regions and populations. As the largest corporate non-pharmaceutical giver in the arena, MAF is committed to addressing the link between poverty and HIV/AIDS by supporting diverse organisations around the world that provide a wide range of services to people living with HIV/AIDS. To date, MAF has raised over US$224 million exclusively through the sale of MAC’s Viva Glam Lipstick and Lipglass, donating 100% of the sale price to fight HIV/AIDS. For more information visit www.macaidsfund.org
