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MAC’s latest muse, Daphne Guinness |
MAC has unveiled the new palette and colours imagined and created for the brand by fashion maven and muse, Daphne Guinness.
The line will be launched in the US on 26 December, and will roll out internationally from January 2012.
“This collection is a window into my imagination,” commented Guinness. The range features Pigments, Pro Longwear Lipcreme, Cremesheen Glass and Nail Lacquer. Shade names include Bruised Sky, Hyperion, Blueblood and Stud.
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Travellers were encouraged to make sustainable swaps in their day-to-day life – from opting for a reusable coffee cup to purchasing a refillable product.
According to Chief Sustainability Officer Laurence Pardieu-Duthil, education, visibility and cross-brand consistency are key pillars of the campaign. Its goal? To establish refills not only as a sustainable choice, but as a modern beauty ritual.
By showcasing refill solutions across its global brand portfolio, the company aims to make the environmentally friendly habit more accessible and mainstream for consumers worldwide.
