INTERNATIONAL. MAC Cosmetics has unveiled a new collection of travel retail exclusive sets, called Packed To Go. Each offers simplicity, value and great giftability, according to the brand.
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MAC’s new Packed To Go trio sets are on-counter now in travel retail |
Phase One, which is on-counter now, features trios of top-selling products, in five variations. The products offered included Eye Liner, Mascara, Liglass, Cremesheen and Lipstick.
Phase Two, available from March, will be heralded with new Look in a Box sets. These contain the key items needed to create certain looks. The themes this year are Girl Next Door, A Very Stylish Girl and Rocker Chick.
Phase Two also includes new eye shadow, lip/powder compacts and brush kits. All are described as great portable palettes for touching up while on-the-go.
