UK. In February, MAC Cosmetics confirmed it had teamed up with edgy Parisian graffiti artist/illustrator Fafi to create a limited-edition make-up collection. The products went on-counter in travel retail in March.
The make-up concept is personified by three “Fafinette” characters – Monoka, Ermine and Eriko – who are described as unique, fresh, irreverent, strong, playful, edgy, fun, sweet and sexy.
The trio is representative of the sexy, liberated girls that have earned Fafi a loyal following in the street art world. Each has her own distinctive look and personality.
At the end of March/beginning of April MAC installed a Fafi event at Heathrow T5 – complete with live Fafinette characters.
The Fafi make-up line is a spring colour collection of “bold, empowering hues, unapologetically girly lip shades of pearly pinks and tangerine reds, iridescent powder, brown, blue and green Paint Pots and Quads, and whimsical cosmetic accessories”, according to MAC.
Both the inner and outer packaging are adorned with Fafi’s signature illustrations.
Also available is a limited-edition Fafi icon figurine, described as a highly collectable toy created exclusively for MAC.
CLICK BELOW TO VIEW THE MAC FAFI COLLECTION GALLERY
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