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Look In A Box: make-up made easy by MAC |
INTERNATIONAL. MAC Cosmetics has introduced a new travel retail exclusives series, called Look In A Box. Three sets are available – Gothette, Indie Girl and Goldie Rocks. Each contains all the products needed to create the striking look illustrated on the outer packaging.
The Gothette set contains three eyeshadows (Showstopper, Retrospeck and Greensmoke), a Fluidline liner in Blacktrack, a Mini Zoom Lash Mascara in Zoomblack and the Myth shade of lipstick.
The Goldie Rocks set features Bronze and Naked Lunch eye shadows, a bronzer in Golden, the Fulfilled shade of Plushglass and a Mini Zoom Lash Mascara in Zoomblack.
Lastly, the Indie Girl Look In A Box set contains Bare Study Paint Pot, Penultimate Liner in Rapidblack, Beauty Powder in Softdew, Headliner lipgloss and a Mini Zoom Lash Mascara in Zoomblack.
In other news, MAC has further extended its Trip travel retail exclusive collection with several new sets. They will begin rolling out in travel retail in March.
The MAC Trip: Total Face Kit is a double-decker compact which features a new quad pan layout on top and a large powder pan on the bottom. It contains Shell and Secret Ceremony Cream Colour Base, Stripped and Rosehips Lip Gloss and Belightful Iridescent Pressed Powder.
This is complemented by the Trip: Cool Eye Shadow set and Trip: Warm Eye Shadow set, each of which contains six different shades.
Also new are the MAC Trip Dazzleglass Trio, Cremesheen Trio, Zoom Lash Trio and Eyeliner Trio.
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The new Trip travel retail exclusive Eye Shadow sets and double-decker Total Face Kit from MAC |
Lastly, on-counter in travel retail from May are new MAC Trip exclusive Brush Kits. The Define and Blend set aims to help consumers create depth and illusion, and blend like a pro, according to the brand. The Shape and Perfect set brushes aim to deliver spectacular sculpting effects.
The brushes are presented in a rectangular tube shaped zip-up bag in a twill fabric, with either a black-and-white polka dot or black-and-white gingham pattern.
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