As previously reported, the 2012 MAC Viva Glam campaign is being fronted by Ricky Martin and Nicki Minaj. This year’s products are rolling out in travel retail worldwide this month.
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All the proceeds from Nicki Minaj’s lipstick and Ricky Martin’s lip conditioner will be donated to the MAC Aids Fund |
Nicki Minaj’s lipstick is a “scene-stealing” satin bright yellow pink, while Ricky Martin’s product is a colourless lip conditioner, presented in a portable tube that goes from day to dance floor, according to the brand. Every cent of every Viva Glam product is donated to the MAC Aids Fund.
Both Martin and Minaj will be raising HIV/AIDS awareness among young people around the globe. The message is: “Be bold, be beautiful, be safe”.
ABOUT THE MAC AIDS FUND
The MAC AIDS Fund (MAF) was established in 1994 to support men, women and children affected by HIV/AIDS globally. MAF is a pioneer in HIV/AIDS funding, providing financial support to organisations working with underserved regions and populations. As the largest corporate non-pharmaceutical giver in the arena, MAF is committed to addressing the link between poverty and HIV/AIDS by supporting diverse organisations around the world that provide a wide range of services to people living with HIV/AIDS. To date, MAF has raised US$224 million exclusively through the sale of MAC’s Viva Glam Lipstick and Lipglass, donating 100% of the sale price to fight HIV/AIDS. For more information visit www.macaidsfund.org
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