FRANCE. Spanish jewellery house Majorica reaffirmed its status as a key brand in the affordable luxury segment at the recent TFWA World Exhibition in Cannes.
With its 130-year heritage in handcrafted jewellery, Majorica has been a regular participant at the premier industry event for decades.
The brand blends a focus on tradition with innovation, and combines elegance with affordability, across its collections tailored for travel retail.
Majorica CEO Didier Grupposo said: “Majorica’s success in travel retail is the result of the confidence placed in our product, which combines accessibility with a level of quality that makes us stand out from other players in the market. Pearls always have a constant demand, as confirmed by our partners: Majorica is the brand that best responds to the needs of this niche market.”
Majorica was a pioneer of self-service spaces in airports, which transformed jewellery sales in this sector. Since then, Majorica has grown its presence at key airports, leading airlines and luxury cruises, connecting with travellers from across the globe.
Majorica’s management team said: “We not only innovate in terms of the product, but also in our retail strategies.”
Majorica emphasises the limited display space in travel retail compared to larger boutiques, which restricts how brands present their collections. The brand owner said it has turned this challenge into an opportunity by focusing on its bestsellers. This approach ensures that each displayed piece appeals to consumers, allowing for consistent product rotation and increased profitability at every point of sale.
Grupposo said: “Having limited space means that we have to be very strategic when selecting the pieces we display. However, this has allowed us to perfect our range and ensure that each piece of jewellery selected is a guaranteed success with our customers.”
The increasing footprint of Majorica in travel retail highlights the demand for its pearls, reinforcing its reputation as a key global brand.
At the Cannes show, the brand reaffirmed its status as a leader in handcrafted organic pearls, showcasing its adaptability to market demands, innovative sales strategies and commitment to quality. ✈
