British fragrance house Molton Brown has launched its annual holiday gifting range. The Christmas capsule collection — which was inspired by the 1920s and the Bright Young Things — aims to inspire a ‘sense of togetherness’ as travelling shoppers usher in the new year.
Molton Brown’s holiday gifting range comprises the travel retail-exclusive Discovery Stocking Filler Collection, two Christmas Cracker collections, and several Roaring Twenties-inspired gift sets. The fragrance house has also launched a festive new scent called ‘Juniper Jazz.’
The Discovery Stocking Filler Collection offers ten of Molton Brown’s best-selling fragrances, specifically selected to suit the preferences of the travel retail consumer.
These include Orange & Bergamot, Jasmine & Sun Rose, Heavenly Gingerlily, Delicious Rhubarb & Rose, Suede Orris, Re-Charge Black Pepper, Coastal Cypress & Sea Fennel, Geranium Nefertum, Tobacco Absolute and Russian Leather.
The two Christmas Cracker lines offer a bath and shower gel quartet wrapped in iridescent crackers made of plastic-free material. These are the travel retail-exclusive Woody & Citrus Christmas Cracker Collection and the Floral & Citrus Christmas Cracker Collection.
The brand’s new limited-edition scent, Juniper Jazz, has been described as a ‘sensational and eccentric’ fragrance. It opens with juniper berry, mint and metallic top notes, woody orris and guaiac wood heart notes, with creamy sandalwood and patchouli notes as its base.
Molton Brown’s holiday capsule collection is completed by the Re-Charge Black Pepper Bath & Shower Collection and three Hand Care Collections.
In line with Molton Brown’s sustainability commitments, each set comes in a sustainable gift box that foregoes the use of a single-use acetate sleeve. The festive packaging is decorated with a 1920s pattern and holographic foiling, reminiscent of a chandelier.
Underlining its ‘Made by individuals, for individuals’ ethos, Molton Brown has partnered with Spanish artist Emma Rios to create an eye-catching Christmas campaign to support the gifting range.
The collection is also complemented by Molton Brown’s bespoke gifting services, relaunched Eaux de Parfum line and the Fragrance Finder Tool. The Fragrance Finder tool was launched last year and is available in select travel retail stores.
“2020 has been a tough year for many,” commented Molton Brown Global Travel Retail Associate Director Rosie Cook. “The challenges of recent months and the ongoing difficulties of social distancing and separation have left us all in need of a sprinkling of joy and a human touch.
“This Christmas, we at Molton Brown have created a very special range which offers an exquisite shopping experience with human touches to bring the festive spirit of one of the great celebrations to life.”
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