MALAYSIA. Malaysia Airports has officially launched the 2013/2014 edition of its Indulge Till You Fly (ITUF) retail campaign, with a brand new “˜Wonderland’ theme and new prizes.
This year, the grand prize winner of the campaign will be rewarded with a RM1 million (US$314,206) shopping spree and visits to Hong Kong, Tokyo, New York, London, Paris, Dubai and Kuala Lumpur – ranked by CNN Travel among the world’s 10 best shopping cities.
The winner (and a partner) will fly business class to all the seven cities where they will stay at top-class hotels and be taken shopping at the respective cities’ premier malls.
Malaysia Airports Senior General Manager, Commercial Services Puan Faizah Khairuddin explained: “We are all familiar with the various wonders of the world. With ITUF we are introducing our travellers to the wonders of the shopping world. It will be a most memorable experience for the winner – one that will be remembered for a long time.
“It is also very much in line with our airports as places of wonder theme. [The airport] is a shopping and dining wonderland to many travellers. It is a place where they can linger and explore and, with campaigns such as the ITUF, a place where they can win wondrous and fabulous prizes by just spending RM250 (US$78.60),” she added.
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Malaysia Airports Senior General Manager, Commercial Services Puan Faizah Khairuddin (left) and MasterCard Worldwide Country Head, Malaysia and Brunei Safdar Khan (right) at the launch of Malaysia Airports’ 2013-2014 Indulge Till You Fly campaign at Kuala Lumpur International Airport on 9 July 2013 |
Held for the fourth year in a row, the ITUF Campaign is part of Malaysia Airports’ drive to raise awareness of the dual roles of its international airports – as transportation hubs and as lifestyle destinations.
The 2013/2014 ITUF Campaign will be held from 10 July 2013 until 28 February 2014 at all Malaysia’s international airports – Kuala Lumpur International Airport (KLIA)/KLIA Low Cost Carrier Terminal (KLIA-LCCT), Langkawi International Airport, Penang International Airport, Kuching International Airport, and Kota Kinabalu International Airport.
Shoppers must spend a minimum of RM250 (US$78.60) at any food & beverage or retail outlets at the five international airports to enter. With that amount, they will be eligible to take part in the Indulge & Win Contest and are entitled, automatically, to instant cash shopping vouchers worth RM10 (US$3.20). MasterCard holders will be given the privilege to double their entries and shopping vouchers.
“MasterCard and Malaysia Airports Holdings Berhad have been partnering for nine years to create unforgettable shopping experiences for air travellers. The Indulge Till You Fly Campaign is also a way to reward travellers handsomely for making the choice to shop with MasterCard – a leading payment solution provider – at the participating airports,” said MasterCard Worldwide Country Head, Malaysia and Brunei Safdar Khan.
Shoppers can redeem their shopping vouchers on the spot at one of the 40 Indulge & Win e-kiosks located throughout the five international airports. All they have to do is to scan the receipts of their purchases and personal details, answer a question related to the campaign and redeem their RM10 shopping vouchers on the spot.
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Puan Faizah Khairuddin demonstrates the use of the Indulge & Win e-kiosk, where shoppers can redeem their shopping vouchers on the spot |
Information captured at the e-kiosks will be uploaded to an off-site server computer that will randomly select a monthly Indulger prize winner of RM10,000 (US$3,120) in shopping vouchers. Seven Indulger prizes are given out throughout the campaign period.
The grand prize winner of RM1,000,000 (US$314,206) and the opportunity to shop around the world will also be selected by the computer from the pool of participants.
Puan Faizah continued: “Our neverending quest for technology enhancement at our airports underscores Malaysia Airports’ forward-looking approach to commercial marketing as we move ahead into the digital era.
“This ongoing employment of technology will continue to be an integral part of the lifestyle experiences that Malaysia Airports is striving to give. It is a fantastic way to engage our customers and to increase participation.”
Malaysia Airports’ active use of technology which started in 2012 saw a +57% increase in entries for the Indulge & Win Contest in the previous ITUF Campaign. Overall, last year’s campaign garnered a +134% hike in sales generated through the campaign. Average spend by travellers also went up by +50%.
“The ITUF Campaign is gaining recognition here and abroad. It is a key component of our drive to increase revenue from our non-aviation segment. Going forward, it will continue to be an important event in our annual calendar,” added Puan Faizah.
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