Marcolin and omnichannel fashion retailer Abercrombie & Fitch Co. have signed an exclusive licensing agreement.
The partnership covers the design, production and distribution of eyewear for Abercrombie & Fitch Co. brands, including Abercrombie, Abercrombie Kids and Hollister.
This range will feature both sunglasses and optical frames.
The collaboration combines Marcolin’s expertise in lifestyle eyewear with Abercrombie & Fitch Co.’s distinctive style, resulting in collections that reflect the bold and sophisticated spirit of the retailer’s brands.
The first products, part of the spring/summer 2025 collection, are set to launch early next year and will be distributed worldwide through a network of selected stores.
Abercrombie & Fitch Co Chief Executive Officer Fran Horowitz commented: “With the strength of our brands, we’re excited about category expansion, and we couldn’t be more thrilled for our partnership with Marcolin.
“As an industry leader in eyewear, Marcolin will offer high-quality products to new and existing customers, supporting our long-term growth ambitions.”
Marcolin Group CEO & General Manager Fabrizio Curci added: “We’re very pleased to welcome Abercrombie & Fitch Co. into our portfolio. This new partnership will support our growth, strengthening our presence in the lifestyle segment for younger customers, in line with our long-term strategy.” ✈
