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Marcolin and Diesel Group have signed a further deal for the world exclusive rights to produce and distribute 55DSL branded sunglasses and spectacles.
The new agreement is an addendum to the licence contract the two Italian firms signed on 28 October 2010.
55DSL is the most recent line in the Diesel product portfolio, and is targeted at “an international and urban public who adore graphics, music and digital world”, the companies said.
55DSL glasses will be inspired by these concepts, “creating punchy styles which will innovate the sector which
is often alternative and flippant”, they added.
The launch of the first collection is forecast for early 2013. Distribution will be to major opticians and department stores worldwide, in addition to Diesel stores.
Marcolin Group Style & Licensing Officer Maurizio Marcolin said: “This agreement is nothing more than a seal on the relationship established with Diesel top boss, Renzo Rosso. I love the anti-conformist approach towards creativity used for 55DSL regards pop, street trends and graphics. The fresh talent and free thinkers who work with us to develop the collections will surely bring some personal input and together we will
shake up the market.”
Diesel Group CEO Daniela Riccardi commented: “This new agreement will serve to strengthen the close working relationship which already exists between Diesel and Marcolin.
“Our goal, absolutely in agreement with top management at our partner in Belluno, is to bring a dash of 55DSL youth, innovation and alternativeness to eyewear, manufacturing with the high quality standards and attention to detail typical of Marcolin.
“55DSL5 is already certain of great international distribution and targeted viral and digital marketing activity.”
About Marcolin
Listed on the Milan Stock Exchange, Marcolin is a leading eyewear company in the luxury market. In 2011 the company distributed an estimated 6 million pairs of glasses and sunglasses in more than 800 models. Its licensed brand portfolio includes: Balenciaga, Diesel Shades, DSquared2 Eyewear, Hogan Eyewear, John Galliano Eyewear, Just Cavalli Eyewear, Roberto Cavalli Eyewear, Swarovski, Tod’s Eyewear and Tom Ford Eyewear. The group’s own brands include Marcolin and Web Eyewear. Visit www.marcolin.com
About Diesel
Diesel is an international company with headquarters in Vicenza, Italy. With 19 branches directly under its control worldwide, and present in over 80 countries with 5,000 sales outlets, which include over 400 brand-dedicated stores, Diesel is part of the OTB Group, the holding company which includes Maison Martin Margiela and Viktor&Rolf, and the Staff International Group (licensee, manufacturer and distributor of brands such as Dsquared2, Just Cavalli, Vivienne Westwood Red Label and Man, and Marc Jacobs Men, in addition to Maison Martin Margiela and Viktor&Rolf).
55DSL is Diesel’s younger and more experimental line, strongly street-oriented. Under the creative management of Andrea Rosso, son of founder Renzo Rosso, 55DSL has worked with artists and companies of all kinds, all over the world.
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