British beauty brand Margaret Dabbs London is set to showcase its range of products for feet, hands, nails and legs as it makes its debut at the upcoming TFWA Asia Pacific show in Singapore (Basement 2K10).
The brand, represented by GMAX Travel Retail, was launched in the channel 18 months ago. The company has since secured listings with carriers including Emirates, HK Express, Hong Kong Airlines, Qatar Duty Free, Saudia Airlines, Singapore Airlines, Tigerair and Virgin Atlantic.
In Singapore, the brand will be putting a strong focus on products from its extensive range beauty formulations. It will also offer guests an experience of mini-foot and leg treatments on the stand.
The company’s CEO and Founder Margaret Dabbs said: “We’ve had a phenomenal response to our range since we launched into the channel in 2021 through GMAX Travel Retail. Our products are perfect for travellers who inevitably arrive at their destinations with tired legs, sore feet, dry hands, and chipped nails. Yet this sector of the beauty market has been poorly serviced in the past. We’ve changed all that.”
Within Asia, its products are distributed in markets including Hong Kong, South Korea, Taiwan and Mainland China.
Dabbs added: “With the brand becoming well established in Asia, it made perfect sense to exhibit at the TFWA Asia Pacific show.
“We already have a good presence with Asian airlines but there is plenty more potential – and not just with airlines, but airport shops, downtown, and the rapidly growing cruise market where we see opportunity in both retail and spa.”
The brand also features ethically sourced materials in its products, which are presented in 100% recyclable packaging. The company said that neither the products, nor products from suppliers, are tested on animals.
Margaret Dabbs offers a strong range of travel retail-exclusive products, including traveller duo-packs.
Among its best-selling products is the Foot Hygiene Cream that comes in 100g packs. With a medicated and medicinal scent, this antibacterial foot cream is formulated to address common foot hygiene issues and combat the symptoms associated with Athlete’s foot.
The Firming Leg Serum is a recommended travel essential, which improves the look and feel of the legs. It is designed to tone, firm, and tighten the skin with a ‘support stocking’ effect. It is also formulated with Legance, which is clinically proven to reduce water retention, and targets puffiness and swelling in the legs and ankles.
It is also contains a V-Tonic Complex which is made up of five powerful essential oils that provide an immediate cooling effect to help stimulate circulation, tone, instantly energise and provide relief post-flight.
The Pure Cracked Heel Treatment Balm (30ml) and Pure Repairing Hand Cream (75ml) are two of the brand’s CEW (UK) 2021/22 award-winning products.
Other travel retail-exclusive offers include the Travel Fabulous Feet & Hands Duo (Pure Repairing Hand Cream & Intensive Hydrating Foot Lotion 75ml x2) and Glow Leg Duo (Firming Leg Serum and Refining Glow Leg Spray 100ml x2).
Additionally, the brand also features an inflight amenity programme for first and business class travellers. These include Body Lotion, Foot Hygiene Cream, PURE Repairing Hand Cream, Firming Leg Serum, Intensive Hydrating Foot Lotion, Nourishing Lip Balm, Face Cream and Face Serum options.
Dabbs said: “We’re immensely proud of the Margaret Dabbs London range. We see ourselves as pioneers of powerful, results-driven formulations that deliver products harnessing the best of medical science with the best of beauty.
“We look forward to introducing our offer to buyers at the Singapore show and – by offering treatments on the stand – literally putting our claims to the test. We’re confident that all will leave our stand feeling significantly lighter on their feet.” ✈
