Mario Badescu Skin Care is expanding its presence in South Korea with the opening of two retail locations on Jeju Island.
The Jeju launches mark a milestone for the US beauty brand as it continues to strengthen its footprint in travel retail and the key Korean market.
The counters – located in Jeju Tourism Organization’s stores in the Jeju International Convention Centre and the (recently reopened) Seongsan Ferry Terminal – offer the brand’s skincare essentials, from hydrating facial sprays to targeted acne solutions.
The expansion into Jeju Island reflects Mario Badescu’s commitment to making its ‘simple, effective and results-driven’ skincare products accessible to an even broader audience.
“Our expansion into Jeju Island is an exciting milestone as we continue growing in South Korea,” said Mario Badescu Skin Care CEO Jack M. Cabasso.
“This region is home to a skincare-savvy consumer who values high-quality, effective formulas. We’re thrilled to bring Mario Badescu to more people, whether they’re discovering us for the first time or stocking up on their trusted favourites.”
Founded in 1967 and rooted in European skincare traditions, Mario Badescu is committed to delivering solutions for every skin type and concern. ✈
