Martell has unveiled an exclusive gourmet promotion at Hong Kong International Airport (HKIA), Macau International Airport and Singapore Changi Airport.
Following the success of the first Martell Pure Gourmet experience in 2013, Pernod Ricard Travel Retail Asia has continued the campaign, this year partnering with Rougié, said to be the oldest of the foie gras houses.
Travellers at Hong Kong International Airport and Macau International Airport will have the opportunity to receive a new and exclusive gift box that is only available in travel retail. Those who purchase a bottle of Martell XO (1L) will receive a gastronomy box, containing an XO miniature (5cl) and a tin of Rougié foie gras (75g).
“The pairing of Martell XO Cognac with the subtle taste and smooth texture of the rose-coloured Rougié delicate goose foie gras is a perfect match that reveals the roundness, fruitiness and spicy nose of Martell XO,” the Cognac house stated.
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Pernod Ricard Travel Retail Asia continues this year with its second Martell Pure Gourmet experience, this time in partnership with Rougié, the oldest of the foie gras houses |
The Martell Pure Gourmet campaign will come to life in-store through striking visual merchandising inside and outside of the Martell store at HKIA Terminal 1 and in the departures hall of Macau International Airport Terminal 1.
Singapore Changi will also feature an attention-grabbing display in the Terminal 2 departure Hall. Passengers there will receive a gastronomic gift box, containing an XO miniature (5cl) and a luxury tin of foie gras spices (60g), carefully selected by Terre Exotique, with every purchase of Martell Cognac.
Pernod Ricard Asia Travel Retail Marketing Manager Sandrine Tesniere commented: “The renowned craftsmanship and strong heritage behind Martell and Rougié make them a perfect partnership for creating a Pure Gourmet moment. We are delighted to offer this unique gift experience to Martell shoppers and Cognac connoisseurs. We continue to find new ways to reward travellers with innovative and exciting gifting opportunities and partner with brands which share our own ideals of luxury expertise and excellence.”
The Martell Pure Gourmet promotion will run until 31 October 2014.
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HKIA and Macau travellers will receive a travel retail exclusive gastronomy box containing an XO miniature and a tin of Rougié foie gras with every bottle purchase of Martell XO |
