Masi will underline its sustainable ethos by offering a preview of its new natural wines at the Moodie Davitt Virtual Travel Retail Expo, where it is a Silver Partner.
The Venetian wine producer (#Virtual Stand WS-S16) said it is looking to both highlight its proud history, yet also show how it is innovating for the future at the virtual trade show.
Masi Agricola Export & Travel Retail Sales Director Pier Giuseppe Torresani said: “We luckily have a unique history that defines our values and our way of making wines and business. Nevertheless, we cannot rely only on the past. On the contrary, we are continuously investigating how we can better satisfy our consumers and support our clients.
“Travel retail is one of the pillars of our commercial strategy. In recent years, we have launched three travel retail-exclusive products (Masi Nectar Costasera Amarone Classico, Masi Nectar Campofiorin and Canevel Valdobbiadene Prosecco Superiore DOCG Brut Black label) and we have developed other exclusive projects with specific partners.”
Elaborating on Masi’s plans to continue evolving, Torresani added: “It seems that the sustainability issue, which has been on the lips of all industry professionals, will become really relevant at a consumer level worldwide. In wine I believe we are already on the right path – we are farmers first of all; we care about our lands and the impact we have on the planet.
“We are constantly strengthening our Masi Green Project and philosophy. At the Virtual Travel Retail Expo, we will be able to give a preview of our new natural wines – wines that, more than ever, respect the environment and the quality of the grapes.”
Torresani said he would like to see sustainability also applied to travel retail industry partnerships going forward. “I believe we must be clear and honest with each other. The costs of travel retail became too high over time,” he said. “We are part of a big business that generates low profits for most of the players; we should find a more balanced and sustainable business. I think that it is possible if our primary goal is to make travellers happy: give them the best products at the right price and let them enjoy a unique shopping experience.”
Discussing the sector’s recovery from the effects of the COVID-19 pandemic, he continued: “The recovery will be slow, but I am confident that in the coming months the travel retail business will improve. We need to coexist with the virus, and this is now possible. We know better how to prevent it, how to limit the impact of new cases and how to treat it.
“People will travel more, and more governments will remove some barriers. We should all be very respectful of the rules and at the same time be confident that we can travel without big risks.”
Looking ahead to the Virtual Expo, Torresani concluded: “We would like to take this opportunity to meet our dear clients around the world and share with them our news. We are also looking forward to encountering new potential partners and explaining to them why we are so dedicated to travel retail and how we can be successful together.
“Masi is proud to be part of the first edition of the Virtual Travel Retail Expo. Travel retail is a strategic channel for Masi and we want to be at the forefront of the industry restart. It has always been in the soul of Masi to be innovative and the show represents an occasion to give a positive message to the market out there. At the same time, we are glad to consolidate our partnership with The Moodie Davitt Report, which has always been a great fan and supporter of the wine category.”
