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Maui Jim’s Lilikoi women’s model offers wearers a sleek, fashionable look with a refined cat eye shape |
Maui Jim Inc is showcasing two updated versions of its popular aviator shape and a fashion-forward mid-size nylon frame for women at the 2012 IAADFS Duty Free Show of the Americas (Booth number 2204).
Targeted at stylish women, Lilikoi joins Maui Jim’s collection of fashion-forward sunwear, available in a smoke grey or mauve nylon frame with Neutral Grey ST (SuperThin) glass lenses, sandstone with HCL Bronze, amethyst with Maui Rose or charcoal with Maui HT lenses.
With PolarizedPlus2 lens technology and Maui Jim’s new proprietary single gradient lens treatment, MauiGradient, Lilikoi is designed to provide premium protection and vibrant, colourful views, the company said.
“Lilikoi offers wearers a sleek, fashionable look with a refined cat eye shape and attractive colours designed to appeal to female sunglass enthusiasts of all ages,” it added.
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New aviator classic Cliff House is a titanium frame with lenses in Maui Evolution material |
New aviator models
Mavericks, a lightweight pure titanium aviator frame with Maui Jim’s practical MauiGradient single gradient lens treatment, is targeted at consumers demanding durable, comfortable, high-performing sunglasses.
This unisex aviator style is offered in silver or gloss black metal frame with Neutral Grey Maui Evolution lenses or gold with HCL Bronze.
Maui Evolution lens material is a fusion of SuperThin glass and polycarbonate lenses affording superior optics, scratch- and impact resistance in a lightweight package, according to the company.
The second new aviator classic, Cliff House, is a slightly larger titanium frame offered in silver with Neutral Grey, gold with HCL Bronze or gloss black with Maui HT (High Transmission) lenses in the same Maui Evolution material.
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Mavericks is a lightweight pure titanium aviator frame with MauiGradient single gradient lens treatment |
About Maui Jim Inc
Maui Jim began as one man selling sunglasses on the beaches of Maui, Hawaii, in the early 1980s. As local demand grew for sunglasses that provided advanced protection from the severe glare and UV rays of the Hawaiian sun, the company developed proprietary technology PolarizedPlus, which was later patented and subsequently enhanced to create the company’s newest technology, PolarizedPlus 2.
Maui Jim originally produced seven sunglasses styles. Up to 1991, the sunglasses were exclusively sold in Maui, Hawaii. In 1991, the company was purchased by Hester Enterprises, and in 1994, Hester enlisted RLI Vision Corporation of Peoria, Illinois, to be the mainland distributor of Maui Jim Sunglasses for the ophthalmic market. Maui Jim Inc was established in December 1996, when Maui Jim Sunglasses acquired RLI Vision.
The company sells more than 88 styles and 200 skus and is one of the fastest-growing polarized sunglasses makers in the world. Maui Jim was voted favourite sunglasses company and best sunglasses for women by optical retailers and readers of Vision Monday, 20/20 Magazine and Eye Care Products magazine in 2011.
For details, contact Giles Marks, Maui Jim Sunglasses, tel: +1 905 338 5524 or e-mail gmarks@mauijim.com Visit www.mauijim.com
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