Pure Style in a bottle, from Betty BarclayGERMANY. Mãurer & Wirtz is poised to introduce a new feminine fragrance from Betty Barclay. Pure Style will be available from April.
The fragrance is said to target the modern and self-confident (business) woman who is characterised by her “great affinity to lifestyle themes”.
The juice is described as transparent and purist, with a white theme. Bergamot, white freesia and white peach form the top notes, building to a heart of jasmine, lily of the valley and magnolia. The base is composed of white ambergris, cedar wood and white musk.
The minimalist bottle and outer carton are coloured white, and sport rounded contours said to represent the union between purity and femininity.
The advertising visual features a model clad in white, sitting on an iconic white Pastil chair.
Betty Barclay Pure Style will be available as a 20ml edp spray, a 20ml and 50ml edt spray, a 75ml deo spray, a 200ml shower cream and a 200ml body lotion.
For more information, log onto www.bettybarclayfragrances.de from the end of April.
