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Mavive has this month introduced a new Zippo fragrance masterbrand, Breakzone for Him & Her, following the success of its Zippo Feelzone duo.
Described as “street-oriented with a maverick soul”, the fragrances were inspired by breakdancing and target the youth market. The bottles are decorated with bright patterns, reminiscent of graffiti and street art.
Also new for 2014 is the feminine fragrance Zippo Stardust. Mavive presented its new lines during this month’s TFWA Asia Pacific show in Singapore.
In first-half 2014, Dresscode: Black was launched into Indonesia and Hong Kong, along with the Stardust scent. Dresscode: Black has begun to register “positive results” in the Middle East, Mavive confirmed, bolstered by strong promotional activities in Saudi Arabia.
